Build kits for builders.
Each recipe lives at a private link, delivered only to viewers who comment the keyword shown in the matching reel.
Watch the reels. Catch the keyword. Comment it. Check your DMs. That's the whole flow.
Already have your DM link? Open it on this device — the recipe loads there.
What's a recipe? A single markdown file. Paste it into Claude. Claude asks a couple of questions, then scaffolds a working project for your specific business — 15 minutes from blank screen to running code, no engineering background required.
Why DM-gated? The recipes are free, but the conversation lives on Instagram. Commenting is how you find each one and how the channel grows.